Global platform of the BAUER Group
The BAUER Group works on construction sites around the world - and communicates with its various stakeholders via a global Drupal platform. With its multi-domain platform, the BAUER Group uses an individually designed Drupal-based software solution that is the “place to go” for all stakeholders. As a flexible, future-proof tool, the global platform accompanies the company on its innovative path.
As an international construction and mechanical engineering company, the BAUER Group is active around the globe. The worldwide coordination of messages and content was originally difficult due to a very heterogeneous website landscape. They wanted a tool that would allow them to have a centralized influence on basic information, but at the same time be an effective means of online marketing locally.
Our work for the group therefore began with the desire for an effective tool for the central editorial team. The aim was to enable them to quickly create and maintain suitable content for the individual websites of the subsidiaries and product pages. It was important for us to create a convincing user experience throughout the Group. After all, up-to-dateness and target group orientation on all BAUER websites are essential for good global cooperation and the development and introduction of innovations. The user interface had to guarantee optimal user guidance and a new system architecture had to significantly improve the editorial workflows.
Providing the BAUER Group's customers in the Special Civil Engineering, Machinery and Resources divisions with targeted information requires a centralized content management system for the international websites that offers maximum flexibility for the needs of the individual divisions. Our solution should not only promote global online marketing, but also convey BAUER's corporate image in terms of design, content and user orientation. We also focused on the brand presence in the current corporate design.
Thanks to multi-domain technology, the system is easily scalable: any number of websites can be set up and operated. Additional features and elements can be added at any time and stored centrally for all websites. Individual content can be shared within the entire system, which makes editorial work very convenient. At the same time, the company enables its international subsidiaries to carry out effective regional online marketing. BAUER can therefore react to short-term changes in the business environment or to changes in technological conditions. The platform model also creates synergies in the long term, as only one system needs to be maintained and further developed. This saves follow-up costs and relieves the overall budget.
