BNP Paribas Real Estate

With the relaunch of its website, BNP Paribas Real Estate Germany has repositioned itself digitally and now offers its customers—investors, tenants/owner-occupiers, project developers, corporations, public authorities, and private individuals—uncomplicated and targeted access to website content. Market reports in particular are now easier and more user-friendly to access, and the corporate blog has been integrated into the website.

Project Goals

The main objectives and results of the project were varied:

✔️ One of the main objectives was to provide relevant information for the respective target group.
✔️ Particular emphasis was placed on lead generation for property seekers.
✔️ Another important objective was recruitment: the company wanted to attract new talent.
✔️ The project also aimed to increase brand awareness.
✔️ The introduction of a modern, appealing design based on the company's corporate identity was also a key objective.
✔️ The aim was to optimize the previously criticized usability.
✔️ All content relevant to the target group was designed to be located on one page. This enabled the optimal placement of links to further, potentially interesting content.
✔️ Targeted communication to different target groups was considered essential.
✔️ An additional undertaking was the merging of two existing websites. This was achieved by moving the blog to the company's main website.
✔️ The important market reports were not only stored as responsive content on the website, but also designed so that they could be automatically generated as PDF downloads.
✔️ The previously complex and confusing backend was redesigned to ensure more intuitive operation.

The project was implemented with Thunder.

Challenges

✔️ Until the relaunch, the popular market reports were only available as PDFs of the print version and now needed to be digitized in a visually appealing way.
✔️ Strict recommendations from headquarters regarding the technology used, security, and search engine optimization.
✔️ The need to consolidate target group-relevant content on one page presented an organizational and design-oriented challenge.
✔️ Merging two separate websites—in particular, moving the blog to the main website—required careful planning and execution.
✔️ The usability of the previous website was considered inadequate, requiring a comprehensive overhaul of the user experience.
✔️ The previously complex backend needed to be redesigned to make it more user-friendly and intuitive.
✔️ Maintaining a modern, appealing design that still adhered to the company's corporate identity was a design challenge.
✔️ Achieving targeted communication to different target groups required precise segmentation.

These challenges show that the project had not only technical but also organizational and design requirements.

Conclusion

As an established real estate service provider in Germany, BNP Paribas Real Estate Germany has demonstrated its confidence in Drupal by choosing this CMS, highlighting its strengths and potential.

For more information please visit www.undpaul.de