Find out why Drupal Germany has been given a new look.
A corporate identity is much more than just a logo. It shapes how a brand is perceived, creates brand recognition and conveys values. After many years, it was therefore time to carry out a fundamental overhaul of Drupal Deutschland’s visual identity.
A design needs to evolve.
The previous design was showing its age. Its whimsical style and understated colour scheme no longer met the requirements of a modern digital brand. At the same time, Drupal itself had evolved – both technically and visually. However, Drupal Deutschland’s visual identity no longer adequately reflected this development.
The existing logo also had shortcomings on a practical level. The intricate design made it difficult to display the logo in small sizes and on digital channels. On social media in particular, it lacked the necessary impact and recognisability. Furthermore, the legal form ‘e.V.’ took centre stage visually, overshadowing the actual message: Drupal Deutschland. From a strategic perspective, this was not ideal, as the regional brand and its visibility are more important than the organisational structure behind it.
Think globally. Be visible locally.
Another key reason for the revamp was the introduction of the new international Drupal branding. With the release of Drupal 9 in 2020, a modern and minimalist corporate design was unveiled. The new visual identity reflects Drupal’s continued development as a powerful, flexible and forward-looking open-source platform. The clean lines, modern visual language and expanded colour palette lend the brand greater dynamism, professionalism and visibility.
For Drupal Germany, it was therefore a logical step to align more closely with this international brand development. As part of a global community, we wish to make our affiliation visible whilst simultaneously highlighting the strengths of the German community. In fact, only a few countries have so far consistently adapted their national brand communication to the new Drupal branding. In this sense, the new visual identity is also intended as a contribution to the further development of the Drupal brand at a regional level.
A brand with a bright future.
With this redesign, we have created a modern, clearer and significantly more flexible visual foundation. The new brand identity improves brand recognition, strengthens our connection to the international Drupal community and establishes a consistent basis for our website, social media, events and future marketing activities.
The new corporate design therefore not only represents a fresh look, but also reflects our commitment to presenting Drupal in Germany in a contemporary, professional and forward-looking manner.
